Influencer marketing has quickly become a popular strategy across industries, and the online poker world is no exception.
For leading poker site Americas Cardroom, their community of pros, streamers, and ambassadors play a crucial role in drawing attention to potential players and keeping them engaged and excited. They provide faces to the site who vouch for its quality, developing an authentic connection to real professionals and poker enthusiasts who’ve amassed followings due to their success. Even events like the ACR Meet-Up Game enable the community to maximize their joint star power and poker skills to create an entertaining game for players and viewers. They create many opportunities for brand engagement to help the site grow and maintain success in an ever-expanding industry.
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About Americas Cardroom
Americas Cardroom opened in 2001 as online poker started gaining traction. The platform was able to join the action early as more and more people began exploring online poker, especially after the early 2000s poker boom. After years of evolution, Americas Cardroom has become America’s #1 poker site, offering exciting tournaments, big rewards, and innovative features to make the online poker experience even more thrilling. New players can enjoy welcome bonuses and start earning rewards on day one. A huge tourney schedule with diverse buy-in prices, schedules, and run times makes it easy for players to join in when they want. Aside from the poker experience, the community has become a major pillar of the site’s success, engaging players and establishing its presence in the landscape. Here’s how Americas Cardroom uses its community to build its brand:
Extending its reach
Aside from creating a new way to play poker, the online world has also created more opportunities to watch games and join the action remotely, expanding a brand’s reach. From videos to live streaming, poker fans can enjoy more poker content online, and influencers play a massive role in keeping these audiences engaged. The Americas Cardroom pros leverage the reach of the online landscape to broadcast games, offer advice, and share their experiences, allowing people to engage with the brand in a more connected way. Insights from Fast Company note that this video content is easily shared online, spreading the word across the internet and social media. Live streaming has become especially popular in the poker and gaming world as pros can showcase their skills and interact with fans in real time. Americas Cardroom has a dedicated community of streamers called the ACR Stormers, who bring live action from both cash games and tournaments on streaming platforms like Twitch. These streamers come from all over the world, allowing them to appeal to local and global audiences and expand Americas Cardroom’s reach.
Adding credibility
Brand ambassadors and influencers can help foster trust and credibility by putting a face to the brand that creates a deeper and more authentic connection to audiences. As our “The Importance Of Influencers For Your Marketing Strategy” post highlights, when ambassadors promote a product or platform to their existing fans and followers, their community can trust them and be more willing to check it out themselves. Americas Cardroom has created an impressive roster of Team Pros representing the platform in tournaments and games while acting as influencers that give the brand a competitive edge. One of its most notable names is Chris Moneymaker, who set off the poker boom with his World Series of Poker win in 2003. Other poker pros like Ebony Kenney, Chris Moorman, and Ana Marquez also add to the site’s prowess with their successful careers. Aside from the pros, Americas Cardroom also tapped Rene and Casey Nezhoda to be brand ambassadors. The couple is known for starring in the reality show Storage Wars, but are also avid poker players. Their existing popularity among a different audience generates exposure to the site, potentially attracting new players interested in poker thanks to the ambassadors.
Real people, real experiences
Like many brands, Americas Cardroom aims to attract more players by marketing exciting benefits and experiences unique to the site. It’s normal for people to initially be skeptical about claims any brand makes, but having a community vouch for the platform by showcasing their real-life experiences and success helps foster trust. Many of the ACR Pros are successful players who have achieved significant milestones thanks to the opportunities from their partnership with the platform. They’re able to play in tournaments all over the world and showcase their skills while representing Americas Cardroom. This shows that the platform isn’t all talk, but takes action to ensure players get the best experience possible, even without a Pro status.
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