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5 Strategies to Generate Leads for Your Startup

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5 Strategies to Generate Leads for Your Startup - Marketing Marine 2022

Generate Leads – Improving lead generation includes increasing brand awareness and interest in your products or services, as well as nurturing interested prospects through the marketing funnel and into your sales pipeline.

When you do this well, you’ll build strong relationships with relevant customers who will do what they need to stay in business with you for a long time.

Take a look at the handpicked tips that can help you generate sales leads that will be there to stay for your business. These tips are proven and have already worked for numerous businesses.

Up your Social Media Game

5 Strategies to Generate Leads for Your Startup - Marketing Marine 2022

These days, almost everyone is on one or more social networking platforms.

Every day, more than 1.5 billion people use Facebook, around 500 million people use LinkedIn, and more than 300 million people use Twitter. But social media is not only popular among people, it’s also very useful for marketers.

You must first develop a presence on the major social media sites if you want to generate leads. Create an account and start sharing industry-related information. 

You should also network with thought leaders and other significant players in your field. This can help you develop a reputation and get your name out there.

Once you’ve established yourself, you may start using social media to generate leads. You may try uploading content you’ve written, holding a contest, giving a live presentation or webinar, or even buying ads on social media platforms.

The most important thing is to keep your accounts active and current. Continue to provide important information and communicate with others, whether previous customers or thought leaders.

You can also run paid ad campaigns, especially on Facebook and Instagram. These can bring you good results in no time.

However, this requires a bit of knowledge and experience, if you’re not familiar with these ads, you should definitely hire a proven Facebook ad agency to do it for you. With experts, the ROI of your campaigns will be much better.

Test, Test, Test

It’s risky to assume that just because some advice worked for someone else, it’ll work for you as well. That isn’t to say you shouldn’t listen to good advice, but it does imply that you should test various aspects regularly.

Split test even if you don’t think you need to. The results may appear paradoxical at times, but this is why testing is so important.

You might imagine that using the word “my” or “your” in this test would have minimal impact. But to see whether it actually makes a difference, you need to run tests.

Immediacy, concreteness, visuals, and other factors should all be evaluated. Your headline, button wording, and background image should all be split tested as well.

The results may surprise you, but that shouldn’t make you ignore them. With testing, you’ll be able to make better, more informed decisions.

Plan an Event

5 Strategies to Generate Leads for Your Startup - Marketing Marine 2022

Lead generation can be done both online and offline. Host an in-person or online event to attract and service your target market, and capture their contact information through event registration.

Use live events to interact with customers in real time, answering questions, addressing issues, learning more about them, and actively moving them through the sales funnel.

Here are some popular event ideas:

  1. Workshops;
  2. Webinars;
  3. Meetups;
  4. Networking cocktails;
  5. Conferences.

Remember, using live events to talk to your customers is great. But even if the circumstances don’t allow it, consider hosting virtual events. They can bring positive results too.


To generate leads from interested and qualified prospects, offer a free trial or a freemium offering. Free trials and freemium products lure qualified, interested leads who still aren’t ready to buy.

You can utilize enticing paid features and drip email marketing to promote the benefits of upgraded accounts to convert free trial users into paying customers later.

Trello, a project management software, for example, offers a limited-featured free version of its service to generate leads and encourage free customers to subscribe to paid plans.

Partner up with Influencers

If you haven’t looked at influencer marketing yet, you’re extremely behind the latest marketing trends. Influencer marketing is booming and you should use that to help your business grow. 

Influencer marketing blends the concepts of word-of-mouth marketing with social proof provided by a well-known and trustworthy voice in the industry.

From the perspective of a buyer, this boosts the credibility of a product or service. It also introduces your company to a previously untapped pool of prospects, resulting in additional leads.

For instance, you are undecided about purchasing protein powder. However, if your favorite fitness influencer on Instagram suggests buying from a certain brand, you will most likely purchase one.

Now that you are familiar with this concept, see if you can figure out if you can collaborate with influencers to grow your own company.


For marketers, lead generation is continually changing. You must continue to experiment with new approaches to create leads and raise product awareness for your company. So help yourself achieve that using these tips.

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