Geographical Targeting Write for Us – Geographical targeting is how advertisers specify the location where their ads appear. Advertisers can select different content for their ads based on geographic areas. This is often used when advertising to local prospects.
In addition to targeting people within a defined radius, geotargeted marketing allows brands to target users based on behaviors and demographics. Geotargeting can also exclude audiences and locations you don’t want to target. Highly personalized and relevant messages that can drive significant engagement and ROI.
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Benefits
Geotargeting allows you to focus on areas where you’ll find the right customers and exclude locations you won’t. It also allows you to run different ads in different placements, which optimizes for the different audiences in each order. Consumers often experience this through Google PPC advertising, which offers diverse and often local content depending on your location.
How does Geographical Targeting Work?
The key to geotargeted marketing is location data, such as country, city, postal code, IP address, or device ID. With traditional location-based advertising, advertisers run or restrict ads in specific locations to focus their ad spend on where their customers are.
However, the mobile age has allowed marketers to focus even more and reach customers wherever they are based on individual users’ GPS and proximity to local “beacons,” which receive information from nearby devices via Bluetooth.
So when a customer opts into location sharing in a mobile app and enters one of those defined areas, she can use automation to trigger relevant, personalized ads, push notifications, or other content.
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