Guerrilla Marketing Write for Us
Guerrilla marketing is a marketing approach in which brands use profitable creative, and unconventional tactics to generate a lasting impression on their target audience.
Objective: The chief objective of guerrilla marketing is to produce a buzz in the market through unique and attractive campaigns that use limited resources. On top of this, marketers go for guerilla marketing when they want to:
- Stand out from the clutter of paid ads and develop a unique position in customers’ minds.
- Figure a brand in a way that is well remembered by the audience.
- Gain media attention as news agencies and media outlets often cover these guerrilla marketing campaigns and show them to your audience.
- Go viral as guerrilla marketing campaigns have the social value that
Characteristics of Guerrilla Marketing
Element of surprise and innovative thinking: Guerrilla marketing strategies are unique and creative and help a brand stand out. Below are three characteristics of guerrilla marketing:
- Profitability: They require lower cost inputs since the critical factor is the idea, not the amount invested.
- Authenticity: Strategies must be unique and authentic to create an impact on the target audience.
- Interactivity – Guerrilla marketing strategies allow brands to engage with their goal audience and better understand their needs.
Advantages of Guerrilla Marketing
Using guerrilla marketing strategies can be fruitful for a brand for the following reasons:
- Profitable: The execution of guerrilla marketing strategies is very economical and does not burn the brand’s pockets. They require less investment and more creative thinking.
- Audience Engagement: These strategies help brands connect with their consumers more personally.
- Grow with word of mouth: Guerrilla marketing strategies rely heavily on word of mouth, one of the most potent weapons in any marketer’s arsenal. That is, getting people to talk about your products and services.
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