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Paid Advertising Write For Us – Contribute and Submit Guest Post

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Why is Paid Advertising important in Marketing?


Paid Advertising Write For Us

Paid Advertising Write For Us – Paid advertising is a digital marketing model where businesses bid to display ads to Internet users. The business willing to pay the most has their ad displayed and they pay for each click on their ad.

Paid advertising is often called PPC (pay-per-click) advertising, though not all paid ads are PPC ads. Paid ads are displayed on many platforms, including Google search results, social media platforms, and other websites.

Why is Paid Advertising important in Marketing?

Marketing campaigns take advantage of all advertising channels. Although paid advertising costs more than retained or earned advertising, so the paid forms are an effective way to expose your business name to a large audience.

Although, the Paid ads are usually displayed to users on the sides, top, or bottom of web pages. Thus, Marketers can pay more to have their ads displayed on more popular internet sites to increase traffic.

The diverse categories of paid ads (PPC, PPI, and display ads) allow marketers to further customize their campaigns. Thus, The growing popularity of social media has recently transformed sites like Facebook and LinkedIn into effective platforms for paid advertising.

Paid Advertising Work

Paid advertising is certainly a very effective marketing tool, but it’s a bit more complicated than its name suggests.

Most paid ad platforms use an auction methodology where you enter your maximum bid per ad and the platform’s algorithm works to place you in open slots. Algorithms vary widely between platforms, but most will take into account your bid amount and the quality of your ad.

Your current search ranking, and the ranking of the competition, are also a significant part of your paid advertising strategy. Exclusively considering that all of these factors will contribute to your cost per click (CPC).

Paid Advertising Channels

Paid Advertising Channels

There are many online advertising channels:

Google Ads

Google Ads, previously called AdWords, is the best-known and longest-standing advertising platform on the internet. Its sophisticated platform allows you to advertise on the Google search engine, YouTube as well as millions of websites and other apps that are part of its network. Using machine learning and the data it collects on users, Google matches keywords and people with your ads and they’re quite good at it!

The platform mainly uses a Pay-Per-Click model based on how much you’re willing to bid and your quality score – how good your ads and landing pages are.

Microsoft Advertising

Microsoft Advertising, previously called Bing Ads, works in a very similar way to Google Ads. In fact, you can even import your ads from Google into Microsoft Advertising. Your ads can appear on Bing, Yahoo and MSN search results as well as other partner sites or platforms such as Cortana or Amazon devices.

The platform also uses a Pay-Per-Click model which combines your bid amount and quality score. The bids tend to be a bit cheaper than Google’s as it’s usually less used by advertisers. However, you should expect less volume than Google since Bing has a smaller market share but this can vary depending on the nation and industry you’re targeting.

LinkedIn Ads

It offers advertising across its platform and is very much focused on professionals. You can target users based on their job title, the industry or company they work for or their interests, combined with geographic and demographic data. The platform mainly uses a Pay-Per-Click model.

Facebook Ads

it provides advertising capabilities on its platforms including Facebook, Messenger and Instagram. You can target users based criteria such as their interests, the pages they like and even the characteristics of their friends. As with other platforms, they mainly use a Pay-Per-Click model based on real-time auctions.

Twitter Ads

It provides advertising capabilities within its platform. You can target people based on keywords, the conversations they take part in, their interests and whether they’ve engaged with your tweets in the past. They’re also based on an auction model with Pay-Per-Click charges.

eBay Advertising

eBay Advertising has a programme where you can bid to show on banner slots across the site based on keywords people are searching for or categories they’re visiting. They also use a Pay-Per-Click & auction model.

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