Psychographics Write for Us
Psychographics is the psychological study of customers and their attitudes, welfare, personality, values, opinions, and lifestyles. These are extremely valuable for marketing, but they also have use cases in opinion research, forecasting, and broader social research.
It is primarily concerned with what is known as IAO variables: interests, activities, and opinions. They try to identify an audience’s beliefs and emotions, not just their age and gender.
In essence, if you know how people select and compare products in your grouping, you know how to structure and prioritize your content:
- Knowing your deepest beliefs can more closely align your marketing messages.
- If you know what they don’t care about, you can discharge those messages and get them off your site.
- If you know what they read, you know where to find them.
- And so on.
- Psychographics tells you why people buy. They help you build robust user characters.
- They help you craft the right message and put it in the right place. They are less objective and clean, but for a salesperson, they are beneficial.
What are the three types of psychographics?
Three types of psychographics: The main psychographics are interests, activities, and opinions. You can also divide it into subcategories. (Attitudes differ slightly from ideas; lifestyle and behavior differ slightly from activities.
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