Marketers use all kinds of tactics to try to engage audiences. And while there are a lot of strategies you should implement, one that has proven to be very efficient and bring a high ROI is content marketing.
As much as 90% of marketers that use content marketing plan to continue investing the same amount in the channel in 2022, which proves how valuable this type of marketing is.
A content creator is a person who creates educational or engaging pieces of content and materials that resonate with specific audiences. Learn how to be a content creator
However, if you’re a marketer, you know how easily trends change, and new strategies come along. If you want to know how to approach content marketing in 2022, keep reading.
Table of Contents
Produce quality content
Every content marketer wants to write quality content. If the content you produce is good, it will bring in more visitors, higher conversions, and lower bounce rates.
But how can you ensure that quality?
- Always write for your readers. It is essential to know your target audience and understand what they want to read about. You need to ensure every piece of content you release is full of valuable information your readers are interested in.
- Publish readable content. One of the first rules of content marketing is that everything you publish needs to be easy to read. This means your text needs to be broken into smaller paragraphs, you shouldn’t write overly long sentences, and you need to include images to break your text apart.
- Think about search intent. Think about what the person conducting the online search wants to find and try to create content that will be precisely what they’re looking for.
Finally, it’s essential to know that doing all of this to create quality content doesn’t mean anything if you post plagiarized content. Without original and fresh content, you won’t be seen as a trustworthy source and will be penalized by Google.
So, after you’ve written your quality content, use an online plagiarism checker to ensure your content is 100% unique before posting anything.
Optimize content for conversions
Luke Lee, the CEO of Palaleather, shares, “Content is a huge part of any website – it’s what keeps people engaged and coming back for more. But in addition to being interesting, your content also needs to be effective in achieving your desired conversions. That’s why optimization is so important. By carefully considering things like length, layout, and tone, you can ensure that your content is readable, enjoyable, and highly effective in driving conversions.”
There are some mistakes you need to avoid during content marketing, and one of them is creating content without setting goals and objectives. Since the primary purpose of content marketing is to sell products or services, your main objective should be to optimize content for conversions as much as possible.
This is easier than it sounds, and you could do a few things. First, remember to be a problem solver, not a seller. Just because your end goal is to convert a lead into a customer doesn’t mean you need to be a pushy salesperson. A good content marketer tries to explain how a product or service can solve a customer’s problem or pain.
Moreover, when writing articles, remember that the headline is the attention-grabber. If you don’t create a headline that will catch someone’s eye and inspire them to read on, you won’t have a lot of clicks.
Finally, the end goal of publishing your content is always to get the customer to act on the CTA. The best way to ensure that is to write a powerful CTA that is inspiring and direct. Try to be persuasive when writing CTAs and speak to the reader directly.
However, it’s important to mention that this is only the tip of the iceberg, and there is much more you need to do to ensure your content converts. You can get help from cutting-edge conversion optimization services if you don’t feel like doing the hard work yourself and want to achieve results faster.
Create a content marketing funnel
It’s important to understand that not all leads are the same, and they won’t respond to the same messages. Someone still in the awareness stage won’t relate to the copy that someone from the decision stage would, and vice versa.
When writing content, remember there are five different stages of the customer journey:
- Awareness. A lead is just starting to become familiar with your brand or products.
- Consideration. They’re thinking about buying from your business but want more information about the product.
- Decision. Leads need to decide that your business is better than a competitor’s.
- Retention. This is when you’re trying to get a repeat customer.
- Advocacy. A customer transforms into a brand ambassador.
Each stage will require different types of copy, so try to think of what they want to see during each stage and how you can best pique their interest.
Don’t forget to post regularly.
If you want a successful content marketing strategy, create a consistent publishing schedule and stick to it. This is especially important for those who publish blog posts.
Whether you post once a day or once a week, it would be best to have a schedule your audience can depend on. Still, remember that as much as 51% of businesses that invest in content marketing publish content daily because it’s best to be present as much as possible.
Final thoughts
There’s a lot you can do with the written word. If you’re a talented writer and marketer, you can do more than you ever imagined with well-chosen words. As long as you know what content marketing strategies to implement, nothing stops you from creating the best system.
