There are many ways a business can do its marketing, but the most common one is email. This marketing strategy has been around for a long time, and it’s still one of the most effective ways to reach out to potential customers.
However, there’s a new one in town that’s proving to be even more effective: SMS marketing. It uses text messaging to reach out to customers, and it’s growing in popularity because it’s so convenient.
Are you not convinced? Check out the five reasons why SMS marketing is better than email marketing.
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SMS is more Personal
One reason why text marketing is better than email is that it’s more personal. SMS stands for Short Message Service, and it’s a way to send text messages to people’s phones.
When you send an SMS, the recipient is more likely to read it because it’s on their mobile phone. They can reply to you right away, and you can have a conversation. Email is more formal, and it’s easy to ignore.
This personalization is essential because it helps you build a relationship with your customers. They feel like they can reach out to you and talk to you, and that’s a valuable connection. This connection is what keeps people coming back to your business.
Text messages feel like they’re coming from a friend or someone we know, whereas emails can feel impersonal and even cold. SMS marketing campaigns allow you to take advantage of that personal feeling to create a deeper connection with your customers or clients.
And that’s what you want as a business owner, right? To build relationships with your customers and keep them coming back. So if you’re looking for a more personal way to reach out to your customers, SMS marketing is the way to go.
SMS is more Immediate
Another good reason to switch to SMS marketing is that SMS messages are more immediate. Why? Well, people generally have their phones on them at all times. And when they receive a text, they’re more likely to stop what they’re doing and read it right away.
With email marketing campaigns, messages can get lost in an inbox or buried under a ton of other emails. Thus, there’s a greater chance that people will either miss your email or won’t have time to read it.
With SMS marketing, on the other hand, you can be almost certain that your message will be seen and read quickly. And if you need to get a message out fast – say, for a last-minute sale or event – SMS is definitely the way to go.
Text Message Marketing has a Higher Open Rate
The open rate for SMS messages is much higher than the open rate for email messages. It has about a 99% open rate, which means that nearly everyone who receives an SMS message will open it. In comparison, the average email open rate is only about 20-30%.
So, you can guarantee that your message will be seen by nearly everyone on your contact list if you send it via SMS. Plus, SMS messages can be read quickly and easily.
They don’t require the recipient to log in to their email account or open up a browser. All they need is a smartphone, and they can read your message in just a few seconds.
And this is great for businesses who need to send time-sensitive information or updates to their customers. For example, if you need to let your customers know about a last-minute change or update, SMS is the way to go.
Plus, studies have shown that people are more likely to respond to SMS messages than they are to email messages. So, if you’re looking for a way to get better responses from your customers or clients, sending an SMS is the way to go.
Text Messages are more Engaging
SMS messages are more engaging because they’re short and to the point. People are more likely to read and respond to an SMS message than they are to an email. Imagine getting a text from a friend asking if you want to go out for coffee. You’re more likely to respond to that than you are to an email from a friend asking the same thing.
Also, you can add a personal touch to your SMS messages via an SMS marketing tool that you can’t always add to an email. You can include emojis, GIFs, and even videos in an SMS message. That makes them more fun and engaging than emails. The best SMS marketing tools also make it easy to add multimedia to your messages.
And engaged customers are more likely to make purchases. If you can get your customers engaged, they’re more likely to buy from you.
SMS Messages are more Targeted
SMS messages can be more targeted because businesses can send them to specific groups of people. For example, a business could send a text message to all customers who live in a specific area.
Or, a business could send a text message to all of its customers who have purchased in the last month. It means that businesses can send SMS messages to people who are more likely to be interested in what they have to say.
Conclusion
In a world where people are inundated with marketing messages, it’s more important than ever to find ways to stand out from the crowd. SMS marketing is a great way to do that because it’s more personal, immediate, and engaging than email marketing. And thanks to its high open rate, you can be sure that your target audience will see your message.
So, if you’re looking for a better way to reach your customers and effective communication channels, consider using SMS marketing. It’d undoubtedly boost your overall marketing efforts or marketing strategies.
