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6 Ways to Increase eCommerce Sales

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6 Ways to Increase eCommerce Sales - Marketing Marine 2022

eCommerce Sales – The development of eCommerce is increasing more and more each year. More physical stores are making the change to working online to increase sales and become more efficient. However, as new and consumer-friendly products in eCommerce appear every day, you must find ways to make your eCommerce business stand out and boost sales.

You don’t necessarily have to burn yourself out in the process. You just need to implement certain strategies and a combination of small techniques that will help you reach your eCommerce revenue goals.

Below we offer 6 strategies to increase your eCommerce sales and fuel your growth without having to spread yourself too thin.

Create an SEO strategy

If you’re running an eCommerce, you probably know how important your traffic is and that potential customers must easily find your webshop. A very effective and useful strategy is to invest in SEO (search engine optimization). SEO is the process of improving your website’s traffic by ranking higher in search engine results depending on what customers are searching for.

You need to make sure that you have content on your site that generates value for potential customers and that that content is optimized for the keywords that are relevant to your products. Examples of content can be product and category descriptions or blog posts. The content should be entertaining and informative, optimized for your keywords, and provide answers to questions that customers have. This is how you get relevant traffic and increase in-store sales through SEO.

Use Social Media

Keep in mind that Facebook, Instagram, Twitter, YouTube, and TikTok are the social networks with the highest sales conversion for eCommerce companies, depending on their niche and target audience.

If, for instance, you’re looking to attract younger demographics, you should focus on TikTok and create entertaining and informative videos that can bring more traffic, and convert followers into buyers. TikTok provides huge opportunities for sales as it gives businesses easy access to its self-service marketing platform.

One of the most effective ways to boost sales is through TikTok challenges, If you’re wondering how to create a TikTok challenge, you must first come up with an idea, set your main objective, set clear rules, and create and publish your TikTok challenge video. This way you create an exciting way for many users to be involved which can help you drastically improve your reach and increase sales.

Digitize Your Customer Service Channels

Every customer is different and they tend to communicate differently and use different channels of engagement. As an eCommerce business, you should offer them different options and provide them with real-time quality customer service in digital format.

Chatbots are a cost-effective and easy integration into your site to allow your clients to communicate in real-time with you. In this way, they can instantly connect with a company representative and ask questions about the products or services they’re interested in or get help when trying to solve a problem.

Providing such services to existing and potential customers has been shown to reduce churn and cart abandonment and boost customer satisfaction levels.

Optimize for Mobile Devices

Today, most people shop online via their smartphones and as mobile phones become more advanced, the eCommerce trend will continue to increase. So, it’s very important to have your online store optimized for mobile. Your webshop should have two different looks; one for desktops and the other for mobile devices and tablets.

A visitor who uses a smartphone should be able to easily navigate the webshop, get information about products and make a purchase. The mobile market is gigantic and you should spend time getting your site well-optimized.

Upgrade Your eCommerce Software

Using obsolete eCommerce software can result in a poor experience for your customers. A good eCommerce platform and its software should not only make it easier for you to have control over your inventory and orders but also create a good shopping experience. Older or outdated software for a platform can make the webshop perceived as slow and complicated.

There may not even be software updates that solve those problems. So, new or upgraded eCommerce software means you can keep your customers happy with efficient order management and a website that is easy to navigate.

Improve Sales Through Existing Customers

6 Ways to Increase eCommerce Sales - Marketing Marine 2022

Your current customers are your greatest and most valuable asset. But sometimes they need to be reminded to continue making purchases. For instance, you can consider sending monthly newsletters in order to maintain regular contact and increase the chances of customers returning to buy from you. You can also use email to start an exclusive discount campaign for customers or to showcase new products and thereby increase sales.

Final Words

If you want to increase your eCommerce revenue, effective marketing strategies and a great customer experience are the way to go. Effective and new eCommerce software and mobile optimization are some marketing strategies you should consider implementing to increase sales and brand exposure.

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