Marketing Plan is a crucial part of real estate sales since you must draw the buyer’s attention before making a pitch. Attractive properties automatically generate interest. Hence, finding the right audience is vital for you.
Marketing tools have significantly evolved over the past several decades. And you must leverage omnichannel marketing for maximum efficiency. Apart from traditional marketing strategies, real estates can use SMS marketing, digital marketing, social media marketing, and other conventional tactics to find the ideal customer. If you are a real estate agent who wants to have a successful marketing plan in 2022, just keep reading. Alt: New Message Received
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Top Five Real Estate Marketing Strategies in 2022
Real estate agents must have a clear marketing roadmap to make the most of present opportunities. In this article, we will revolve around topics like how real estates can have a successful marketing plan in 2022 and how to leverage text marketing in real estate. If you are familiar with the details, let’s walk you through the top five strategies in 2022.
Write a Clear Message
Since text messages are limited to 160 characters, you must learn to explicitly express yourself using fewer words. It’s crucial to be as precise and concise as possible. Therefore, avoid complicated formatting like all caps, abbreviations, emoticons, and open-ended messages.
Include a Call to Action
A call to action is crucial to a successful text message marketing campaign. It directs the audience towards a pre-decided path after delivering your message. A CTA can help increase conversions. Therefore, don’t hide them in the middle of the message. The best place for CTA is at the end of the post.
Stick to a Schedule
Texting people at odd hours is one of the worst possible ways to be seen. Nobody likes waking up to the sound of an incoming message at 3 AM. You must schedule all marketing communications for a specific time of day every week. This way, your audience anticipates the text and might even wait for it if your message adds value to their lives.
Personalise Your Message
Your customers are more likely to pay attention to personalised messages. Take the time to include bespoke touches like addressing each person by name, sending location-based offers, etc. Since you are already collecting user data like personal details, browsing history, cookies, and more, you better put it to good use.
Increase Your ROI
Not every text marketing campaign offers the same ROI. The total costs of SMS marketing depend on how many messages you send and the service provider. For example, a $30 plan lets you send a thousand monthly messages. That’s a few cents per person per month. Since text messages have a 98% open rate, it makes more sense to invest in a well-laid tactic.
How Realtors Use SMS Marketing in 2022
There are several SMS marketing applications fit for real estate applications. Since most buyers are looking for their dream property and are willing to move in at the earliest, open houses are the best way to flaunt available properties. Text message marketing is an excellent way to communicate that information to potential customers.
With the help of SMS marketing, you can:
- Send subscribers new addresses.
- Send flyers and images using MMS.
- Notify clients of new properties that have just come up for sale.
- Supplement your messages with more information from the website.
- Collect data from prospective buyers about their demands and expectations.
How Does Real Estate Marketing Work?
Real estate marketing involves several steps and strategies. And while you can complete the process manually, several tools automate the marketing process to make your life easier. Here are the key attributes of a successful real estate marketing strategy.
- Display your contact information and link to social profiles on offline promotions like flyers, yard signages, postcards, and other marketing materials.
- Use SMS keywords to send the correct string of information to potential buyers when you have multiple leads lined up.
- Use listing tools to send prospective homeowners property photos.
- Use pre-designed templates to attract buyers.
- Retrieve contact information, interests, and expectations to craft bespoke content.
- Create batch lists with buyers of similar interests to streamline content.
Once you complete each step individually, the whole picture adds up. You can leverage the potential of omnichannel marketing to boost conversions.
Real estate agents must balance the act between buyers and sellers as they each take a different approach. Some sellers might respond to a similar Marketing Plan strategy as most buyers, while others need a little more convincing. With the help of SMS marketing, you can invite prospective customers to open houses and other events, send the latest property listings, and follow up about their purchase decisions.
If you are taking the DIY route, we recommend using a marketing automation tool to streamline the entire process. If you can’t find the time or energy to tackle it yourself, we strongly recommend hiring professional help. Most digital marketing companies today have several tools and strategies at their disposal to boost real estate sales. You can opt for any method that makes you comfortable.